Reaching the right prospects is key to your trust fundraising success. Sending a generic appeal to a large number of funders is inefficient and may alienate trustees; however, depending on the same handful of trusts year after year isn’t sustainable either. A targeted, relevant approach is the best way to reach out to new donors. To help you get there, I can provide tailored lists of trusts, foundations and other funding opportunities. This can be especially helpful if you only work with grants-based fundraising from time to time, making it hard to justify an annual subscription to a specialist trust website or information service.
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